September 2010
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Spring Into Fashion

Spring into fashion this year with bright colors, new looks, and regal outfits. Don't just stick to pastels. Brighter hues will carry you into the summer and ready for wedding season which is right around the corner! This year there's a craze for lenghas; lengha saris; and stylish, regal outfits.



 
 
 



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Wedding

Dupatta Saris

[Wedding-February 2010]
Lenghas began to replace saris as wedding wear. Some people choose to believe that saris are not elegant when in fact this is not true. Saris are very elegant and perfect for casual as well as formal and bridal wear.

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Invitation Etiquette

[Wedding-September 2009]
In this fast-paced world where invites turn to evites and brides and grooms no longer seek registries but gift cards instead, etiquette is a term often forgotten, especially among desis! 

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Where to Cut Costs and Where NOT!

[Wedding-July 2009]
Recently I was reading a magazine article entitled "100 Ways to Cut Costs on Your Wedding." I thought it was a nice idea.

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Culture

Indian Inventions and Discoveries

[Culture-February 2010]
Did you know that everyday, common, and popular items such as shampoo, chess, calico fabric, diamonds, hookah, hospitals, iron, muslin, ovens, plastic surgery, private bathrooms and toilets, snakes and ladders,

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Significance of Mangalsutra

[Culture-May 2009]
The mangalsutra is more than just a piece of jewelry. In fact, it is very sacred and an integral part of a Hindu marriage when the groom ties it around the bride's neck.

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Indian Instruments

[Culture-January 2009]
Music plays an important role in Indian culture. There is more to Indian music, of course, than just what we see in Bollywood films.

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Fashion & Beauty

Lace in a Sari

[Fashion & Beauty-July 2010]
Most lace saris you will find are frankly "fake." Authentic lace is handmade of pure silk and sometimes linen. Chantilly lace is a handmade bobbin lace named after the city of Chantilly in France. This tradition dates

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Sari Drapes

[Fashion & Beauty-June 2010]
Although the "modern" way of draping the sari, with the pallu over the left shoulder, remains the most popular it is definitely not the only way to drape a sari. Most of us are familar with other common drapes,

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Festival Churidars and Salwars

[Fashion & Beauty-March 2010]
These designer churidars and salwars are perfect for any festive occasion and are available at reasonable prices. Customize any one of these in your size. For more information or to place an order please email us at

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Lifestyle

Sari Patches

[Lifestyle-June 2010]
Saris have gained popularity throughout the world; especially in West because these people have no culture of their own. So they like to "borrow" from other cultures and decorate their homes. Many products claim to use

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Galloping Across Gujarat

[Lifestyle-February 2009]
Gujarat is situated on the western part of the Indian sub-continent. It derives its name from Gujaratta, which means the land of the Gurjars.

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Recycling Saris and Basmati Bags!

[Lifestyle-January 2009]

Look around your home and whether you are Indian or not it's highly likely that your home has some or something Indian in it! Whether it's basmati rice, a made in India tunic, or even a pillow; India is everywhere


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Food

Indian Food Made Easy

[Food-August 2010]
Indian Food Made Easy is hosted by Anjum Anand on the Cooking Channel. Anjum grew up in London but has also lived and studied in Geneva, Paris and Madrid. After gaining a European business degree she

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Aarti Party First Episode Review

[Food-August 2010]
I watched the first episode of Aarti Party today. In two words I would describe the show as "British Indian." British Indian food is not authentic Indian food but rather a Westernized version of it. When Aarti mentions

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Edible Ramadan 2010

[Food-August 2010]
Ramadan Mubarak/Ramadan Kareem everyone! In case, you didn't already know, Edible Arrangements carries Ramadan Bouquets! This year they have three bouquets. A bit of a change from last year when they

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Bollywood

Bollywood iTunes

[Bollywood-April 2009]
Here's a Bollywood version of an iTunes spot sent to us by one of our readers, Kiran. We've included it here and hope you enjoy it as much as we did.

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Bollywood in our Lives

[Bollywood-March 2009]
Bollywood, the Indian film industry, means more to Indians than Hollywood does to the Americans. It has always been an integral part of our lives, country, and culture.

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Billu Barber Movie Review

[Bollywood-February 2009]
I can't believe that I'm saying this after so long but Billu Barber was an awesome movie! I actually really loved it. This, however, doesn't happen often.

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Everyone knows Indian clothes are expensive. Even the plain cotton ones. However, I've recently found some steal deals. Instead of keeping them a secret I'll share. You can find cute tops like fancy kurtis between $10-$20 easily. If you're paying any more than you're over paying! Pair them with matching leggings for around $8 or $10 and you've got yourself an outfit. The leggings, available at most Indian stores, look like churidars and are very comfortable. A great choice over the traditional salwar kameez.


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I believe I have both a love and hate relationship with lenghas. I love them because they are beautiful, elegant, and fancy. They are perfect for formal wear and especially weddings. Many brides wear them on their weddings. Lenghas are very graceful and feminine. Every woman should own at least one.

What's there left to hate? Well, they're not made to be very practical. They're always fancy. You don't see any lenghas for every day wear now do you? The prices are very high and you don't get around to wearing one unless it's either your wedding or a close family member's. They almost always come in short sleeves. So what if you prefer long sleeves then tough luck for you. There are a few full-sleeved cholis out there but they're hard to find. Lenghas are beautiful and elegant but not practical and affordable!


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Popular colors for this Eid are green and red. I know what you're thinking "Christmasy" but just think about it. These are important colors in Islam too, green especially and red goes well with it.

Try to incorporate one of these colors into your outfit this year or opt for a combination of both!


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Arzoo Magazine is an online publication dedicated to preserving culture. Our goal is to be the premier magazine in the West to present traditional material. Unlike other publications that mix the two cultures and showcase mainly Western ideas; Arzoo's mission is to bring "your" culture to you. There are already numerously huge amounts of publications out there catering to the Western lifestyle but to this day there remains a gap when it comes to our own culture. Arzoo Magazine is here to fill that gap. Everything from wedding planning to the latest fashion trends are showcased through our website. In addition, you will find features particularly focusing on our culture and lifestyle. Every month, there is an entire section dedicated to food which has always been an important part of our society. In addition, you can find everything from the latest Bollywood news and gossip to movie reviews.

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