October 2017

Mickey and Minnie Wear Indian Clothes
[Bollywood-November 2008]

In New Delhi, Walt Disney characters Mickey and Minnie Mouse along with Donald Duck, Goofy, and the pet dog Pluto, much to the amazementof their fans did a live stage performance on Tuesday wearing traditional Indian clothes while dancing to Bollywood songs! It was Disney magic paired with Bollywood. Perfect after the release of Roadside Romeo, a Bollywood film made in collaboration with Walt Disney Pictures.”Disney’s idea was to localize the characters and make them more relevant to this country. I’m sure the new avatar of the characters will be like by kids and adults alike,” said K. Seshasaye, director of corporate communications and outreach of The Walt Disney Company India. This unexpected sight of Disney characters in Indian clothes, was very exciting and appealing to the audience including both kids and adults.

The past two days Mickey, Minnie, and their whole gang have been entertaining fans in New Delhi with their performance. They also visited Agra last week. The show will be staged in Mumbai later in the month. Walt Disney’s vision is to build “a family entertainment company in India,” said Mahesh Samat, country head of The Walt Disney Company India. Roadside Romeo was also a part of Disney’s effort to tap the Indian markets.

[photo credits: affordablehousinginstitute.org, yashrajfilms.com]

Tags: , , , , , , , , , , , , ,

Leave a Reply